About ashaya
Drawing inspiration from Ayurveda, ashaya is the realisation of a journey by three women, each on their own hormonal path. An extension of their personal experiences to support other women.
Our Story
ashaya has been mindfully created to bring your hormones gently into balance. Inspired by Ayurveda, our name means abode or residence. It is a term rooted in the belief that the body is our most sacred home, a place to protect and nurture.
ashaya is intended to support women during pivotal life stages, where hormonal shifts are inevitable and can bring emotional and physical change, compromising health and happiness. Designed as a daily hormonal balancing ritual to be simply integrated into the rhythm of everyday life.
Our Philosophy
Our philosphy centres around supporting women. We seek to empower, educate and support our community to find hormonal balance throughout their lives. We act as a platform for conversation and a space to normalise menstrual health, periods, fertility, perimenopause and menopause, embracing the inevitable shifts of the body and mind and honouring the ebbs and flows.
Our approach to sustainability is to be considered in our decisions, guided by our purpose and community. We have been conscious in our creation to tread lightly on the earth in our craft of exceptional formulations.
Our Founders
The creation of Sarah Ward, Jodie Matthews, and Siobhan Fildes who are connected by their extensive experience in the global beauty industry and shared passion for the industry that evolved in parallel to the rise of the conscious beauty movement.
Guided by intuition, our founders discovered Ayurveda, a rich source of inspiration, embracing a holistic approach to health. A chance conversation between our founders, who are each at different life stages, about women’s hormonal health sparked the idea to create ashaya. From their desire to transform the way women’s hormonal health is portrayed and support other women, the brand was born.
Experiencing the healing powers of adaptogenic and Ayurvedic botanicals combined with the powerful act of ritual, they embarked on a three-year journey of creation with a team of trusted experts. The result is an exceptional range of beautiful, tailored hormonal health products to nourish your body inside and out.