Our Story
ashaya has been mindfully created to bring your hormones gently into balance. Inspired by Ayurveda, our name means abode or residence. It is a term rooted in the belief that the body is our most sacred home, a place to protect and nurture.
ashaya is intended to support women during pivotal life stages, where hormonal shifts are inevitable and can bring emotional and physical change, compromising health and happiness. Designed as a daily hormonal balancing ritual to be simply integrated into the rhythm of everyday life.
Our Philosophy
Our philosphy centres around supporting women. We seek to empower, educate and support our community to find hormonal balance throughout their lives. We act as a platform for conversation and a space to normalise menstrual health, periods, fertility, perimenopause and menopause, embracing the inevitable shifts of the body and mind and honouring the ebbs and flows.
Our approach to sustainability is to be considered in our decisions, guided by our purpose and community. We have been conscious in our creation to tread lightly on the earth in our craft of exceptional formulations.
Our Founder
ashaya is the creation of Siobhan Fildes, whose extensive experience in the global beauty industry and personal journey with hormonal health led to the birth of the brand. Her vision evolved in parallel with the rise of the conscious beauty movement, blending industry insight with deep personal intention.
Guided by intuition, Siobhan discovered Ayurveda, a rich source of inspiration and embraced its holistic approach to wellbeing. A chance reflection on her own experiences across menstruation, pregnancy, and perimenopause sparked a desire to transform how women’s hormonal health is understood and supported.
Compelled to share the healing powers of adaptogenic and Ayurvedic botanicals, and the power of daily ritual, Siobhan embarked on a three-year journey of creation alongside a trusted team of experts. The result is ashaya, an exceptional range of beautifully crafted products designed to nourish the body, support hormonal balance, and celebrate every stage of womanhood.